New look for oatcakes!

Sometimes, I like to visit the websites of the products I buy. This is because I like websites, bad ones as well as good ones, and it is always interesting to see who takes theirs seriously and who makes the mistake of leaving theirs in the hands of marketing people.

Some of them are excellent, like the site of J Parker Dutch Bulbs. Minimum fuss, maximum usability, even if the plants they deliver never seem to grow up to look like the photos.

Some are hugely disappointing. Our new Vaude tent is a masterful piece of design and engineering, and wasn't cheap, but the website offers nothing but some crappy links, bad gifs and a link to order a print catalogue.

And others are hilarious. I have a bit of a thing for Paterson's Oatcakes at the moment. The website has a great news section, including Bronte Biscuit Range Re-Launched and Arran White Pots Redesigned. But the best is definitely New Look for Oatcakes:

"The oatcake product has always been popular in Scotland. We have now re-designed our range to emphasise the versatility of the products. To do so, the pack now helps to explain the oatcake’s suitability with various toppings and dips as well as the majority of eating occasions. The pack design also helps to introduce the product to a younger audience without neglecting our duty to the mixture of ages currently purchasing Paterson’s oatcakes."

The majority of eating occasions! Fantastic stuff.

joella