"I can't wait until next year when all of you are in Vietnam. You will be pining for the day when someone was trying to make your life easier. When you're over there, and you're in the jungle and they're shooting at you, remember you're not dying for me, because I never liked you."
Exquisite.
No, I'm thinking Joan Armatrading, who many years ago provided me with one of my favourite mantras: Don't use your army to fight a losing battle.
I am walking away from my quest to eradicate the use of 'best practice'. In my line of work, as in most (I would argue) there is no best practice. It's all about context. There is good practice, but claiming 'bestness' implies you've got it nailed. And you have never got it nailed -- you could always do it better, and even if you did it nigh-on perfectly, if you did the same thing next time it wouldn't be as good, because next time will be different.
For years I have been red-penning or track-changing 'best', and changing it to 'good'. But I've had enough. It isn't even 'best practice' anymore, it's 'best practices'. People want to share best practices with me. I want to say What does that even mean? Nothing, that's what. Go away and come back when you make sense.
But I'm going to get over it. I'm tasking myself with a do-it.
jo
